Custom Show Emirates has garnered immense attention in a very short span of time, largely due to its unique concept, which not only provides a commercial platform for tuning companies, but also caters to visitors with its extensive schedule of “action-packed’ onsite activities such as drifting events, live dyno tests and competitions to find out the best of the best in the UAE. “Yes it’s true, 140,000 sq ft of exhibition space is confirmed and new enquiries are coming in very rapidly. We are completely sold out – which of course, reinforces the commercial viability of the motorsports and aftermarket industry and reflects the passion people have for custom cars and bikes in this part of the region”, Saeed Al Marzooqi, CEO of Custom Events LLC talking about the interest that the Custom Show has garnered.
Top tuning companies in the USA are working in collaboration with UAE-based tuners to prepare 15 Project Vehicles, which will be displayed exclusively at the show – commissioned especially for SEMA. More than 100 local custom cars will clash against each other to win the coveted King of the Show title. It will be a tough call with muscle cars, tuners and exotics each presenting a different kind of modifying dynamic.
While custom cars have traditionally been the major crowd pullers, there has been a huge surge of interest and participation from the custom bikes industry as well, with almost 500 bikers from all over the GCC participating in the Bike Parade and over a hundred bikes signing up for the Custom Bike Competition. Karim Kassoul, general manager of Specialized Sports Equipment remarks that, “The biking culture has grown exponentially over the past several years and we, now, finally have a platform to celebrate it. We invite all aspiring and hardcore bikers to visit our stand at Custom Show 2015. We are really excited to be a part of this event and look forward to meeting bikers who are as passionate as we are.” And to bring the entire bike culture to full circle, enthusiasts and visitors alike will also get an opportunity to see a very special custom bike worth 700,000 AED.
The Custom Show will feature activities such as 4×4 drifting, saloon drifting, stunt driving, bike parade, dyno competitions, engines battle, bikers build-off, custom car and bike competition, car audio competitions, motorsports zone, performance zone and much more to keep the adrenaline pumping for the visitors.
Custom Show Emirates will run from 10:00 a.m. – 10:00 p.m., 26th to 28th March 2015 at ADNEC, Abu Dhabi, UAE. Tickets are priced at 50 AED. OutdoorUAE is the official media partner for the first ever Custom Show Emirates. For more information visit www.customshowemirates.com.
