A first of its kind event that highlights global love of off-road riding
Polaris® Industries Inc., the leading manufacturer of off-road vehicles showed off its RZR vehicles in the United Arab Emirates. Camp RZR UAE took place from March 28th through March 29th in Dubai. The UAE is home to some of the world’s best sand dunes, making it the perfect place to hold the first Camp RZR event outside of North America.
Polaris brought its top RZR engineers, Jagged X race team and XP1K riding star, RJ Anderson, to meet and ride with off-roaders in the UAE. The event featured riding activities, engineering displays, giveaways, food, music and more. Camp RZR UAE is modelled after the popular US Camp RZR event that takes place annually in Glamis, CA. Each year, more than 20,000 riders travel to the Imperial Sand Dunes Recreation Area to attend.
“Camp RZR UAE is really a celebration of off-road riding,” said Craig Scanlon, general manager of the Polaris RZR Division. “Polaris RZR is truly a global brand and we’re excited to bring our premier RZR event to the UAE given their vast interest and passion for the brand.”
Polaris is a recognised leader in the powersports industry with annual 2013 sales of 3.8 billion USD. Polaris designs, engineers, manufactures and markets innovative, high quality off-road vehicles, including all-terrain vehicles (ATVs) and the Polaris RANGER® and RZR® side-by-side vehicles, snowmobiles, motorcycles and on-road electric/hybrid powered vehicles.
