Fitness First’s launches a brand new club to Try “Tri Training”, TRICLUB™

Fitness First, the region’s leading fitness club, announced the launch of “TRICLUB™ by Fitness First” bringing together entry-level members and non-members who want to improve on one or all three major fitness disciplines; Swimming, Cycling and Running. TRICLUB™ by Fitness First officially launched this product in September 2017 in the UAE.

Fitness First recently conducted a survey focusing on triathlons to its members. Of the members surveyed, 1000+ got back within the first 24 hours claiming that they would train as part of a tri club if one was available to them through Fitness First. Taking on board these comments Fitness First made the decision to start its own tri community, open to members and non-members, that would focus particularly on entry-level participants looking to take part in their first event whether this be a triathlon, a run, a cycle or a swim.

Triathlons have become increasingly popular in the Middle East, making the UAE it’s main hub. As a result of the reinforcement of the Dubai Government and Dubai Sports Council as well as Sheikh Hamdan Bin Mohammed’s Initiative for Community Sports, awareness has spread and exercise has become an increasing staple of the Middle East’s lifestyle.

TRICLUB™ by Fitness First prides itself on the quality of its coaching, ensuring every TRICLUB™ member receives guidance from experts in their field, as well as Ironman certified coaches who can offer 1:1 specialized training programs to members. This is to ensure that any TRICLUB™ member’s development is maximized and that they are prepared to tackle a number of events that are to be hosted in the region throughout the next 5 months including Fitness Firsts very own signature event, Tri FIRST™ – an entry-level triathlon designed with community spirit in mind. TRICLUB™ by Fitness First will bring together three signature products:

• “Masters Swim”, a swimming program aimed at swimmers who are looking to take their swimming to the next level.
• “Wattbike”, these innovative bike classes will improve pedal stroke efficiency, riding posture and show members how to get the most out of a cycling workout, whilst experiencing a brand new way of working out.
• “Run Club”, to help members train for the forthcoming running events, Fitness First has launched a running club that will be led by expert trainers and encourages athletes to run in a group, aiding motivation, with expert advice and coaching.

Fitness First will also be launching a number of new products to support their TRICLUB™ community such as Run & Cycling Sessions at Dubai Autodrome, Tri-Core Sessions, Brick Training Sessions, Specialist Run Sessions and a Monthly Tri-Community Session. Fitness First believe that children are the future of sport and already host a wide range of kid’s classes at their clubs, the Fitness First TRICLUB™ is no exception and therefore they are looking to roll out Family Masters Swim sessions and a Kids Run Club, to support families in getting their kids active and involved in community sports events.

“We have been watching the triathlon community flourish over the last few years here in Dubai and saw an opportunity to offer an entry-level option to our members and non-members alike where all the training they require to exceed their limits is available under one umbrella. At Fitness First we provide our TRICLUB™ members with a plethora of training options, expertly trained and passionate coaches and a calendar of Fitness First Sponsored events which the TRICLUB™ members can train for. Ultimately TRICLUB™ by Fitness First will be here for you every step of the way, from training plans, to signing up for your first event to crossing the finish line and earning your first of many medals.” said George Flooks, COO of Fitness First Middle East.

Upon joining the Fitness First TRICLUB™, members will receive a welcome goodie bag, a bi-weekly newsletter packed with training tips, articles, and TRICLUB™ news; access to a closed online Facebook community where members share experiences and advice, exclusive access to partner discounts and access to one-to-one training sessions with Fitness First trainers.

TRICLUB™ training classes will take place in a variety of Fitness First clubs in the UAE, including Mudon, Town Centre, Golden Mile, Mirdiff, Al Fardan Sharjah and Abu Dhabi Marina Mall.

TRICLUB™ will also play a fundamental role in upcoming Fitness First Sponsored events and have written expert training plans to prepare members and non-members for their first race. As part of Fitness First’s ongoing campaign to get the community active they have announced a Fitness First Events Calendar where members can see which events Fitness First have partnered with over the next year, which will allow members to plan and train for events that with guidance from any member of staff at Fitness First. Featured as a part of the calendar is Fitness First’s signature event TriFIRST™ an entry-level triathlon, perfect for anyone new to the triathlon community, and as a member of TRICLUB™, you’ll be able to train with like-minded individuals towards one common goal.

Registration for TRICLUB™ is complimentary for all Fitness First members, and non-members need to register online and complete payment in the club to enjoy a mix of free and paid sessions of swimming, biking, and running. For more details, please visit: ■