Poised to wow visitors at the 2017 Dubai International Motor Show, Chevrolet Middle East will be introducing its best-ever line-up at the region’s leading automotive event. Highlighting the spirit of innovation and passion for performance which have been at the heart of every Chevrolet vehicle for more than 100 years, the brand’s showcase will also define its strategic vision for future mobility.
Molly Peck, Chief Marketing Officer, Chevrolet Middle East, commented: “We are very excited to showcase Chevrolet’s design, performance and technology credentials at the region’s leading automotive event. Bringing Chevrolet’s best-ever line-up to Dubai International Motor Show visitors this year, the show provides us with the perfect platform to connect with some of the world’s most passionate car enthusiasts here in the Middle East. With a few surprises up our sleeve, we look forward to surpassing their expectations.”
Bringing the very best of its portfolio to life on the stand, Chevrolet will be putting models with varying combinations of capability, technology and performance on display to cater to the wide variety of visitors attracted to the show.
Going into 2018, the Chevrolet line-up is bigger and better than ever before. Bringing together a range of cars, the brand’s best-ever line-up combines cutting-edge automotive engineering, innovative technologies, advanced safety features, sleek design and unrivalled practicality.
Highlighting Chevrolet’s freshest line-up, visitors to the stand will be able to take a first look at crossovers and SUVs such as the all-new Chevrolet Equinox and all-new Chevrolet Traverse which have already garnered huge attention across the Middle East since their recent market debuts. Chevrolet will also showcase the Tahoe RST to visitors, the most powerful production Tahoe to date.
Legacies Built To Last
Celebrating 100 years of building trucks, Chevrolet will also be looking back at its heritage of innovation at the motor show. A huge milestone for the brand, visitors to the stand will get a front row seat to a legacy built on strength and dependability with the Centennial Edition Chevrolet Silverado. ■