Abu Dhabi International Motor Show (ADIMS) 2010 opened today with senior executives of leading international manufacturers visiting the UAE capital to endorse the importance of the show for the Middle East market. Over 60 exhibitors are showcasing more than 200 vehicles, with a wide range of interactive activities.
Abu Dhabi International Motor Show (ADIMS) 2010 opened today with senior executives of leading international manufacturers visiting the UAE capital to endorse the importance of the show for the Middle East market. Over 60 exhibitors are showcasing more than 200 vehicles, with a wide range of interactive activities.
Held under the patronage of His Highness Lt Gen Shaikh Saif bin Zayed Al Nahyan, Deputy Prime Minister and Minister of Interior, the show will run until December 11 at the Abu Dhabi National Exhibition Centre (ADNEC).
One of the highlights of the show is undoubtedly the regional premier of the new 5-door compact luxury car, the Range Rover Evoque. The Evoque is on display on the Land Rover stand, where visitors will also have the chance to get a first look at the rest of the new 2011 Land Rover and Range Rover model range. Speaking at the show, John Edwards, Global Brand Director for Land Rover, said: “The Abu Dhabi International Motor Show is the ideal platform for us to showcase the new Range Rover Evoque in the Middle East. The emirate is growing in stature constantly and this launch comes at a time when we are demonstrating our cutting-edge design and technology.”
Among the eye-catching cars on display to the UAE and Middle East public at the exhibition is a number of key models from American manufacturers, including the new 2011 range of Ford Mustang models, the 2011 Camaro Convertible and Captiva from Chevrolet, the 2011 GMC Acadia Denali and the Cadillac XTS Platinum Concept.
The Far East is well represented in the form of Kia’s next generation Sportage and all-new Optima models, as well as the ultra-exclusive Lexus LFA supercar. The stunning Toyota FT-86G is making its Middle East debut as is Mazda’s KAZAMAI concept vehicle.
Peugeot will have three new model launches, while the likes of Ferrari and Maserati will once again prove popular stop-offs for visitors. Hyundai is using ADIMS to showcase its next-generation Accent to Middle East audiences.
Activities on offer include a purpose-built outdoor karting track, challenging off-road courses, the Red Bull pit stop game, the opportunity to drive the latest cars at the Yas Marina Circuit, home of Formula 1 in the UAE, and world record attempts. For the second year running, Al Hilal Bank is the exclusive platinum bank sponsor for ADIMS. On finding their dream car, visitors will be able to obtain the necessary car finance, then insure and register the car via the company’s ‘Walk-in, Drive out’ initiative.
The exhibition will open its doors from 4 -10 PM from December 8-10 and from 12 noon to 10 PM on Saturday December 11th. Tickets are priced at 20 AED each, and further information on the show is available at www.admotorshow.com. Ends Image: The Toyota FT-86G on display at the Abu Dhabi International Motor Show 2010