Mr Aboubaker Assakaf only had one thing in mind: to share his passion for cycling. He began this by running a bike rental business way back in 2007 in the emirate of Abu Dhabi. He saw a place where people could enjoy the breeze while they pedal their way towards adventure. This is the story of how he started Fun Ride Sport. A few years on in 2012, he wanted to take it a notch higher. And with that, BeSport was born.
Tracing its roots in Abu Dhabi, the family-oriented business, only has one goal; to spread the cycling craze in the Middle East. Their range of services is tailored around the highest amount of convenience towards their customers. Door to door delivery ensures that customers need not worry about picking up their bike from the store and the great thing about this is that they do it for free.
The initial store in Abu Dhabi opened to huge acclaim and soon enough, a store in Dubai followed. The Dubai store, which is also their largest one to date, is also known as one of the biggest bike shops across the Middle East. The youngest store in the bunch opened its doors at the Al Wathba cycle track in Abu Dhabi last December 2014. This store offers unique services to customers with specific needs; from rental bikes to retail. This store is set apart from the others with it’s highly specific selection of stock to satisfy the needs of customers with specialised needs at the track.
Apart from bicycles, BeSport also offers free advice to customers from servicing of bikes, to riding tips, or maybe just for a quick chat. For this year, things are looking up as they prepare to bring more world-class brands to the Middle East and hopefully, the world.
Find them on Facebook at www.facebook.com/besportbikeshopme and follow the hashtags #BesportBikeshopme and #beyondcycling for live updates.
